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Recruitment, Retention, and Reactivation (R3)

"Invest in the Future of Conservation!”



All across the nation, Fish and Wildlife agencies, industry leaders and non-government organizations are collaborating in a national recruitment, retention and reactivation (R3) effort to increase participation in hunting, fishing, trapping, boating, recreational shooting and other wildlife-related activities.

The Purpose

Participation in outdoor recreation activities, like hunting and fishing, continues to be on the decline both nationally and in Kentucky. License sales produced through these types of outdoor activities sustain the conservation efforts towards all wildlife species and their habitats. Kentucky has created the R3 strategic plan to help guide the agency’s and partners’ efforts to stabilize or reverse trends through adaptive and scientific management.

Four committees were formed by participating partners from 35 different non-government organizations, government agencies, and outdoor industry representatives. Join one of KY R3 Committees to be a part of the solution:

  • Marketing and Public Acceptance
  • Mentor, Coach, and Instructor Development
  • Hunting, Fishing, Boating and Shooting Access
  • Program Design an Evaluation

Contact R3 Coordinator: to get involved

The Outdoor Recreation Model (ORAM)

The Outdoor Recreation Adoption Model (ORAM) illustrates, in a linear fashion, the steps an individual moves through as they learn about, try and then adopt a new activity or behavior and can be used to understand the difference between recruitment, retention and reactivation. By understanding the ORAM and the processes critical to an individual’s adoption of an activity, R3 program managers and organizations can build strategies that effectively engage individuals in outdoor recreation and increase the reach and impact of their R3 efforts.

To learn more about the Outdoor Recreation Model: watch this video:


To become a partner contact KY R3 Coordinator:

  • Olivia Dangler
  • #1 Sportsman’s Lane
  • Frankfort, KY 40601
  • Cell phone: 270-245-7612
  • Office phone: 502-892-4493

R3 Links

R3 Newsletter

Click the button below to recieve the R3 KY Newsletter.

Click To Subscribe

Events Calendar

Events For 7 Days View Full Calendar

Strategic Plan


Contact KY R3 Coordinator:

  • Olivia Dangler
  • #1 Sportsman’s Lane
  • Frankfort, KY 40601
  • Cell phone: 270-245-7612
  • Office phone: 502-892-4493

Upcoming Summit

  • 2020 Kentucky R3 Summit
  • September 24, 2020 @ 8:30am
  • Kentucky State Research Farm
  • 1525 Mills Lane
  • Frankfort KY 40601

National R3 Symposium

  • The National R3 Symposium is postponed to May4-6, 2021. Broken Arrow, Oklahoma

  • On ​August 26 and 27 of 2020, the Council will be organizing a Virtual R3 Forum to help continue the momentum and conversation.
  • For more information on the 2020 National R3 Symposium click here.

Past Events and Resource Links:

  • 2017 R3 Summit

Mapping R3 Efforts: